ONE Championship has continued its push into the western market, this time by announcing a landmark deal with Australian broadcast giant Seven Network.
Under the exclusive deal, all ‘ONE Fight Night’ and ‘Friday Fights’ events will air live and free via the 7plus app, while the promotion’s archive of over 100 past events will also be accessible on the platform.
The partnership with Seven represents ONE’s first broadcast deal in Australia. Previously, Australian viewers had to watch events via the ONE website or YouTube.
Hua Fung Teh, Co-Founder and Group President of ONE Championship, said:
“We’re incredibly excited to finally bring ONE to a major Australian network and honored to do it by partnering with Seven, the country’s number one broadcast network. This is yet another historic milestone in ONE’s journey and we can’t wait to engage with our growing fan base in Australia and give them the free-to-air access to our martial arts events that they’ve been waiting for.”
Seven, on the other hand, will be airing mixed martial arts events for the first time in its history.
Seven West Media Chief Digital Officer, Gereurd Roberts, said:
“We are thrilled to bring ONE Championship to 7plus, live and free, where it will reach over 13.5 million users. The incredible growth of mixed martial arts globally and the soaring growth of ONE in Asia demonstrates the demand from viewers to watch world-class sports content, and points to the strong engagement we expect to see on 7plus.
“With premium sport continuing to drive audiences on 7plus, our exclusive partnership with ONE will deliver blockbuster live events to build on this momentum and further consolidate 7plus’ position as the go-to destination for sports fans in Australia.”
Seven will officially begin broadcasting ONE events on March 17.