Brace is the latest promotion to join the UFC’s digital streaming service, UFC Fight Pass.
Eric Winter, the UFC’s senior vice president and Fight Pass general manager, said via a press release: “We’re very excited to announce our broadcast partnership with leading Australia MMA organization, BRACE. The first event on November 21 is the grand finale of a year-long tournament and a great way to kick-start BRACE on UFC FIGHT PASS.
“We are especially pleased to offer our Australia UFC FIGHT PASS customers a regular live event in their own time zone, and to give up-and-coming Aussie MMA fighters an international platform to showcase their skills. In addition, UFC FIGHT PASS will offer its customers the entire fight library from BRACE’s history through its video on demand platform (36 events and counting).
“The addition of BRACE means UFC FIGHT PASS now live streams exclusive events from seven MMA promotions from around the world: Pancrase, Invicta FC, Shooto Brazil, EFN, Titan FC and of course UFC.”
Kya Pate Brace CEO said about the deal: “This is a great day for BRACE and the continued growth of Australian Mixed Martial Arts. Since 2009, we have been committed to providing the biggest and best possible platform for our athletes, have strived to grow the sport of MMA and, with this distribution deal with UFC FIGHT PASS, BRACE will reach the most passionate MMA fans, wherever they are in the world.”