One of the world’s largest bare knuckle boxing organisations, BKB, has strengthened its leadership team after recruiting a former PFL and ONE Championship executive.
Veteran global sports executive Loren Mack has joined BKB: Bare Knuckle Boxing as Chief Marketing Officer and Executive Vice President of Strategy, further strengthening BKB’s executive leadership team as it continues its rapid global expansion.
Mack will oversee BKB’s global brand strategy, audience and content growth, broadcast and streaming marketing, live event demand generation, and the marketing strategy supporting the organisation’s sponsorship and partnership portfolio.
Mack brings more than two decades of executive leadership experience helping build some of the world’s leading combat sports brands. Most recently, as senior vice president of corporate communications for the PFL.
He played an integral role in the promotion’s international expansion, providing strategic leadership across marketing, brand development, investor relations, commercial partnerships, media rights, and business strategy.
Prior to the PFL, Mack held executive leadership positions with ONE Championship and began his career with the UFC during one of the company’s most transformative periods.
Throughout his career, he has led global initiatives spanning marketing, media, athlete development, sponsorship activation, business development, and international expansion across North America, Asia, Europe, the Middle East, Africa, and Latin America, helping grow global sports properties, expand media distribution, strengthen commercial partnerships, and support hundreds of millions of dollars in investment capital.
“I’ve been fortunate to be part of some incredible organisations throughout my career, but I truly believe this represents the biggest opportunity in combat sports today,” Mack said.
“BKB has incredible momentum and has established itself as the largest and most-watched bare-knuckle boxing organisation in the world. I’m excited to help elevate the brand, expand its global footprint, create new business opportunities, and introduce BKB to millions of new fans around the world.”
Founded in 2015 by visionary entrepreneur Mike Vazquez and former professional fighter Dhafir ‘Dada 5000’ Harris, BKB has transformed bare-knuckle boxing into a fully regulated, globally broadcast sports property and established itself as one of the world’s largest bare-knuckle boxing organisations.
How to watch BKB: Bare Knuckle Boxing live events
